Marbury: the age of hyper-imitation

We may be seeing a new strain of mass behaviour, one that results from the meeting of two factors, one social and the other technological. On the one hand, large numbers of people who are floating free from wider communities and who are thus both less bound by their norms and more vulnerable to influence from people with whom they have no enduring relationship. On the other, technologies that instantly transmit information to participants about what others are doing, supercharging the feedback loops and obliterating their sense of individual responsibility.

When you’re not part of a community you are more likely to join the herd.

via Marbury: the age of hyper-imitation.


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